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James Cridland (Radiofuturologist, UK), Mats Åkerlund (Swedish Radio) and Michael Hill (Radioplayer, UK).
 
The advancement of RadioTAG and other ways to integrate broadcast radio with online services will be explored in this session about hybrid radio and Radio DNS.
 
Swedish Radio has increased online listening by allowing blogs and other websites to embed their audio player. It is a free service open to anyone who is interested. Listening to the embedded material on other sites has proved popular.
 
We will also check out the UK Radioplayer. This collaboration between stations in the UK has now been up and running for a while and we will have a look at the numbers, how different stations use it and if they make any money out of it.
 
Speakers: Michael Hill, Manager Radioplayer UK, James Cridland, Radio Futurologist and Secretary of Radio-DNS, Mats Åkerlund, Head of digital strategies atSwedish Radio and Chairman of the EBU New Radio Group.