Catching the ears of the young (Rai2 Italy and P5000 DR Denmark)

What’s new on radio? How do we catch the ears of the young audience and what works? 

Two cases from public service stations will be presented in this session. 

Presenter Filippo Solibello hosts the popular Caterpillar show on Italian Radio 2, RAI, and he will talk about how they try new ways of getting in touch with their young listeners. 

Finally Jacob Löje, Head of Youth Programming, Danish Radio and Anders Stjernholm, presenter will tell the story behind the launch of the new digital channels P5000 and Boogie.