In-car media: The future role of terrestrial radio “on the road” (BMW, TrendOne, Deutsche Telekom, MBT)

Radio still dominates the media usage in cars. But as people spend more time on the road, the car increasingly turns into a place where media and information are used in other ways. Car manufacturers, mobile carriers and navigator operators start offering their own content and services. The boundaries between individual media and mass media are increasingly blurred.

Does this development threaten radio?  Or is it an opportunity to find new distribution channels and business models?  How can the different players cooperate to effectively shape the market for new radio and new services? What kind of new alliances may emerge? 

The trend researcher Sven Tollmien, Head of Digital Trend Unit, Trendone, Hamburg, will give a visionary perspective about the prospects of in-car-entertainment.  BMW’s manager for personal Entertainment, Dr. Michael Weber, will give the car manufacturers perspective and Marcus Heitmann from Deutsche Telekom speaks about in-car-services from the viewpoint of the telecom industry. While Rainer Biehn from Bayerische Medien Technik looks at how different technologies can be combined and produce remarkable results for radio as a medium as well as media users.

Produced in cooperation with Medientage, Germany.