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1. BRANDED CONTENT – make it clever and you won´t lose a listener
Tony Moorey (Absolute Radio, UK)

To make clever branded content is an art. How do you get advertisers to pay for content without scaring your listeners away? Or even worse - upset them? Branded content is getting more and more popular in international radio and a station which has been extremely successful is Absolute Radio in London. Branded Content Manager Tony Moorey shows how Absolute Radio has made branded content a success and great business.
 

2. LOG ON AND LISTEN!
Clive Dickens (Absolute Radio, UK)

This session is about how you redefine the consumer, content and brand relationship via digital accountability and targeting. After building a new consumer brand via radio, that now reaches audiences of over 5 million listeners monthly in the UK, now it is all about ‘redefining radio’ but this time it’s the business model for Absolute Radio. During this interactive session Clive Dickens, co-founder and COO of Absolute Radio, will share much of what he has learnt from the company´s digital journey to date, including the business strategy around ‘In stream – broadcast one to many – advertising one to one’.
Hear how the creation of a new Absolute Radio Account allows consumers to  ‘log on & listen ‘ and therefore gives the station the potential redefine the consumer, content & brand relationship via digital accountability & targeting.