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Patrick Roger and Erik Barraud (Adswizz, France)
 
Global and independent measurement will help the market reach a mature state where buyers invest massively. Selling on-line audio is different from selling FM radio and measurement must provide metrics that will help sell, technical data is not enough. Key is to use agreed metrics for all kind of actors. Selling is good; to know what you are selling is better. Audience measurement is key element for understanding the fragmentation of the inventory. Analytics will help radios increase the value of their audience by giving more detailed targeting opportunities and thus increase the average CPM rate.
 

Speakers: Patrick Roger (VP Global Sales & Marketing, Addswizz) and Erik Barraud (Product Manager Audience Measurement, Adswizz).
This session is hosted and sponsored by Adswizz.