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3 new formats from Switzerland, Germany and Denmark
Get inspired by three stations that are using creative new programme formats.
BigFM in Germany is looking at the potential in reaching immigrant listeners. BigFM in Stuttgart is increasing reach and raising their appeal on the international advertising market with five new “Ethnostreams”.
“Detector” is one of the most successful new radio concepts at the Danish Broadcasting Corporation. The radio format broadcasted on the talk radio channel P1 has specialised in checking facts and figures in the current debate. Detector examines if the information from the rulers, opinion leaders and the media can be fully documented. Is it true or false?
“8x15” is the name of a Swiss success on the digital youth channel Virus. The format takes the promotion of live music seriously, but in a new way, engaging the listeners.
Speakers: Kristian Kropp, Director of RPR1 (Rhineland-Palatinate)/BigFM, Germany; Tomas Buch-Andersen, talk show host of "Detector” on DR P1, Denmark and Christoph Aebersold, Head of DRS Virus, the digital youth service of the public broadcaster in Switzerland.