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Francis Currie (UK), Hans van Rijn (DK), Christian Schalt (DE), Kevin Palmer (ES), Ivars Embrekts (LV)

 
The population profile in many parts of Europe is getting older, yet a lot of AC radio stations have a growing problem:  Listeners don’t want to admit they listen and top talent doesn’t want to work there.  So what can you do?
 This session answers the key questions with some of the most talented programmers across Europe who have turned around AC radio stations in different markets and dramatically increased ratings and revenue.
 What are the secrets of redefining AC radio to make it more relevant, more attractive and more powerful than ever?  When should you modernise your AC radio station?  How do you turn around an old-fashioned AC radio station and make it the radio station that gets talked about and drives passion and loyalty amongst both listeners and colleagues? 
 
Speakers: Francis Currie (International Radio Consultant, UK), Hans van Rijn (Group Programme Director & Nordic Business Development Director, SBS Broadcasting, Europe), Christian Schalt (General Manager, RS2 & Kiss FM, Germany), Kevin Palmer (Promotions Director, Cadena 100, Spain), Ivars Embrekts (Owner & General Manager, Radio Skonto, Latvia).

Article from the session