Patrick Roger is Vice President of Global Sales & Marketing in Addswizz.
As former Doubleclick Director, starting in 1998 in the early days of Display and later Video advertising, Patrick ROGER joined Adswizz in 2008 as VP Global Sales & Marketing and brings a considerable amount of online industry experience to the Belgium based company.
Patrick is busy fostering a vigorous and healthy online audio ecosystem in Europe. Digital Audio will face similar challenges than the other medium on the Internet: Top advertisers of the European online Audio market will request unified audience measurement across Europe as well as Audio Advertising Standards.
He is leading the session Friday 10.05-11.00, AUDIENCE MEASUREMENT AND ANALYTICS TO DRIVE ADVERTISING