Trendwatcher Herman Konings: Know the European Consu-human
08 Feb. 2010, 10:11
Are you keeping up with your audience? The Belgian trendwatcher Herman Konings delivers an inspiring presentation at Radiodays Europe about the global trends influencing the *consu-human*. We will learn about different trends in different generations, trends in consumer psochology, trends in marketing and many other national and international (consumer and society) trends. The session will give you new insights about how people see themselves as citizens and consumers today, useful knowledge not only to commercial radio, but to public service broadcasters as well.
Herman Konings has a PhD degree in theoretical (and consumer) psychology and is founder of Belgian trend and future research agency Pocket Marketing/nXt.
