egta supports RADIODAYS EUROPE
Radio advertising is the key to running commercial radio and is also important to some public service broadcasters. No adverts – no radio. Egta represents the most important radio sales houses and will be an important player in the development of the commercial part of the program for RADIODAYS EUROPE. We are looking forward to the co-operation with egta, says Project Manager Anders Held.
Commercial radio is under a massive pressure due to the international financial crisis. It is especially during times of crises that radio shows its strength.
- egta is pleased to support RADIODAYS EUROPE, says Stefanie von Beöczy, Radio Director at egta and continues:
- As an international association, egta is acutely aware of the issues facing the European radio industry and the need for the industry to come together to share ideas and knowledge and to strengthen radio’s appeal to audiences and advertisers. We are confident that this new initiative will offer a valuable platform for the medium of radio as it embraces the opportunities and meets the challenges of a new decade, adds Stefanie von Beöczy.
- We will create sessions at RADIODAYS EUROPE which can give the radio industry new energy to meet the challenges it is facing over the next 18-24 months as well in the long run, says Project Manager Anders Held.
RADIODAYS EUROPE is taking place 18th and 19th March 2010 in Copenhagen
