The American Way - Radio in the homeland of Apple & Google
For many years European radio has learned a lot from American radio. Today the situation has changed a bit as the markets are quite different. But there are still lessons to be learned from US – the homeland of Apple and Google.
But what are the news trends over there? What formats are working – and what formats are coming up both in terms of station, content and much more. What are the latest developments within US radio. You get a wide perspective on US radio right now – this is what European radio can learn from US radio right now.
To give us this perspective we are proud to present Mark Ramsey who is President of Radio Intelligence US and Mark Ramsey Media. Ramsey has worked with several television and innumerable radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM, and Greater Media in the US to Corus and now Astral Media in Canada. Clients from outside broadcasting have included EA Sports and Apple.
Recently Ramsey has been in strong demand as broadcasters recognize the critical importance of integrating their strategies with digital opportunities which completely redefine the meaning of "radio."
